bFocused

Say goodbye to endless distractions and procrastination and hello to a fun and rewarding experience as you conquer your to-do list.

Bfocused unique gamification system motivates you to focus, prioritise and finish your tasks, while incentivising you to continue building good habits of deep work.

Our Client

His goal was to help others with ADHD.

Jarrod came to us with a simple idea, a to do app that is fun and quick to use.

He wanted to incentivise users to follow through on their to do's, building small habits of finishing tasks.

Jarrod

Founder

The problem

"How might we help people stay focused and motivated to complete their tasks?"

Our Role

Discovery
User research
Process mapping
Brand Identity
Logo design
Accessibility

Brand guidelines
UI/UX Design
User testing
Visual Design
Interaction Design

For a product that's on target, we delivered

For a product that's on target, we delivered research. For a product that's on target, we delivered design. For a product that's on target, we delivered interactions.

👆Click on the target to shoot👆

Our Process

We employed a research-driven approach to gain valuable insights into the business and users.

Through a range of research methods, we developed key insights that guided the UX/UI design process.

Conducted extensive competitor research on competitors.

Understood the users pain points with user interviews, surveys and created user persona's.

Got a deeper understanding for the pains an gains of our users.

With limited time to launch, a priortisation matrix was setup to decide on the most needed features for a successful Beta product in the market.

We ran through various user flows and wireframes with end-users to ensure the useability of the product.

What did users say?

"Too many apps are asking for my attention, I need something low commitment that can keep me accountable"

How did we Solve this?

Linear Progress Animations

Linear animations boost motivation to complete tasks by visually tracking progress, providing feedback and a sense of accomplishment.
This enhances engagement and focus, promoting completion.

Interactive app mascot

Interactive app mascot enhances engagement, provides accountability, and contributes to long-term success, creating a more enjoyable experience.

Soft blocking

When users are using other apps a reminder is shown to the user that their timer is running and they have uncompleted to-do's.

Simple scoring

To ensure the user are not overwhlemed, we show the numbers that users should be focused on.

Making it easy to digest and and not taking too much of the users attention.

How did it go?

Establishing a brand identity

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Choosen Pallete

We choose a pallete that invokes action and optimism, a scheme which encourages users to take action.

Red is often considered an action color as it is associated with energy, excitement, and urgency.

Orange is seen as optimistic and positive due to its association with warmth, enthusiasm, and happiness, inspiring creativity and action.

Action oriented homepage

Take action and stay focused.

Quick-start button for no non-sense productivity helps boost productivity.

Quick set go

The quick start allows users to rapidly select their session length and set their intentions for the session.

Incorporation of linear progress for motivation

We seemlessly integrated linear animation with user focus sessions so users are engaged and can visually see how far they have come in each focus session.

Streaks to keep you going

Streaks and progress helps users to see how far along are they coming with their productivity goals.