bFocused
Say goodbye to endless distractions and procrastination and hello to a fun and rewarding experience as you conquer your to-do list.Bfocused unique gamification system motivates you to focus, prioritise and finish your tasks, while incentivising you to continue building good habits of deep work.
Our Client
His goal was to help others with ADHD. Jarrod came to us with a simple idea, a to do app that is fun and quick to use.He wanted to incentivise users to follow through on their to do's, building small habits of finishing tasks.
Jarrod
FounderThe problem
"How might we help people stay focused and motivated to complete their tasks?"
Our Role
- Discovery
- User research
- Process mapping
- Brand Identity
- Logo design
- Accessibility
- Brand guidelines
- UI/UX Design
- User testing
- Visual Design
- Interaction Design
For a product that's on target, we delivered
👆Click on the target to shoot👆
Our Process
We employed a research-driven approach to gain valuable insights into the business and users.Through a range of research methods, we developed key insights that guided the UX/UI design process.
Conducted extensive competitor research on competitors.
Understood the users pain points with user interviews, surveys and created user persona's.
Got a deeper understanding for the pains an gains of our users.
With limited time to launch, a priortisation matrix was setup to decide on the most needed features for a successful Beta product in the market.
We ran through various user flows and wireframes with end-users to ensure the useability of the product.
What did users say?
"Too many apps are asking for my attention, I need something low commitment that can keep me accountable"
How did we Solve this?
Linear Progress Animations
Linear animations boost motivation to complete tasks by visually tracking progress, providing feedback and a sense of accomplishment.This enhances engagement and focus, promoting completion.
Interactive app mascot
Interactive app mascot enhances engagement, provides accountability, and contributes to long-term success, creating a more enjoyable experience.
Soft blocking
When users are using other apps a reminder is shown to the user that their timer is running and they have uncompleted to-do's.Simple scoring
To ensure the user are not overwhlemed, we show the numbers that users should be focused on.Making it easy to digest and and not taking too much of the users attention.
How did it go?
Establishing a brand identity
#5975EF#9F62D5#E9C46A#F78B2F#FEFEFE Choosen Pallete We choose a pallete that invokes action and optimism, a scheme which encourages users to take action.Red is often considered an action color as it is associated with energy, excitement, and urgency.
Orange is seen as optimistic and positive due to its association with warmth, enthusiasm, and happiness, inspiring creativity and action.
Action oriented homepage
Take action and stay focused.Quick-start button for no non-sense productivity helps boost productivity.